9 out of 10 businesses never learn to identify their lifetime customer value (LCV)  AKA: How much money per client per "x" period of time do they get.

As an example: An Average Shoprite's client invest N5,000 and visit the shopping mall at least once a month. That means that their average customer represents N60,000 per year to them. On this way, they know exactly how much they can invest to get this client.

50% of businesses dont have a system to instantly get an extra sale when someone buys. On average a client has up to 20x more chances to buy again.

The best way to increase sales instantly is to offer new products or services to already existing customers AND doing this right at the moment they purchased something is really huge!

Now adays thank to the internet and new technologies. it is possible to advertise, targeting the exact audience thats more likely to buy  "x" products/ services and therefore, launching extremely targeted marketing campaigns is now affordable for business of any sizes.

The companies who are leveraging this kind of marketing are selling up to 300% more in light-speed timeframes with up to 10 times lower costs in comparision with traditional media or advertising. 

The world's most successful business model are franchises. Absolutely 100% franchises knows exactly what kind of ROI they can expect  for each  and every naira they spend on advertising. On the other side, less than 10% of normal business know what kind of ROI they can expect from their advertising efforts.

Today is possible,affordable and even easy to measure absolutely everything, from getting leads to getting customers,